Our Vision

Our goal is to get everyone in the game. To coach them. Support them. Connect them to a new world of sport where a mentor is always there to show them the way, training them 1-to-1. Keeping them engaged and committed. 

Our intention is to partner with authorities in sport, to scale their skillful training, allowing them to train bigger and motivate more. 

By enabling expert coaches to make even the most complicated exercises teachable and expand their teaching exponentially, we aim to impact more players and help them master the skills they’d been dreaming about learning from exclusive trainers. Creating more success for all. 

We started with soccer, but the real kicker is how quickly we plan to scale Boosta with solutions beyond mere physical health. We want to create a roster of skills that reinforce emotional, cognitive and social well-being.

With so much to learn and Boosta’s unique way of teaching, our hope is to improve the world by accelerating the rate at which you can learn complex skills and ultimately realize your true human potential.

Our Story

Founders Tim Donnelly & Shelby Erickson have been friends since they were ten— when they would meet at the same park every day after school and play until the street lights came on.

They were the opposite in every way. One was all about straight As while the other barely graduated. One loved basketball and the other soccer. But what they had in common was big: they were so obsessed with sport that they became dedicated students of the game— putting in the hours and absorbing knowledge from those around them – coaches, teammates, professionals. They didn’t care about being THE BEST, but they bonded over this feeling of wanting to be a little bit better tomorrow than they were today. So they put in the hours, little by little. Step by step.

And it worked! Tim went from WOW-ing opponents at youth club games to captaining a Division I Soccer Team and traveling the globe as a sponsored athlete for Nike Soccer.

Shelby became a pick-up legend around the courts in Long Beach, playing against folks like NBA MVP James Harden and NFL legends Tony Gonzales and Marcedes Lewis. He never chased a career in basketball, but that didn’t stop him from dunking on anyone in his way. When they shared that discovery with each other, Boosta was born.

And so it began…

With the smell of the court and team energy reverberating in their heads, founders Tim and Shelby were shocked when they saw a decline in kids joining sports.

They knew a skillful, passionate coach could get kids on fields and courts again, and they started scouting for top trainers who could help them develop a new kind of training technology. They decided to study one of their top picks who was having great success with players mastering complex skill sequences. He taught them step-by-step, breaking everything down into tiny lessons that made learning fun and feel triumphant.

He made learning seem effortless.

By building an intuitive app with a proper step-by-step teaching mechanism, the pair realized they could scale training. It would be the key to helping coaches everywhere extend their training to an endless amount of players, helping them master the game that they love.

In Boosta’s eyes, the path to greatness is all mapped out. And you get there one step at a time.

A seasoned team of former executives with experience from Nike, Beats, Apple, and IBM and advisors from Pandora and Walt Disney Co.

Tim Donnelly, Co-CEO

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Shelby Erickson, Co-CEO

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Robbie LaBelle, CGO

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Jay Dysart, CTO

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Jonathan Strietzel, COO

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Joe Elsmore, Sports Marketing

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