Get ready! It’s time for the start of an exciting upcoming season of updates from Boosta, as we have been hard at work and continuing to make a ton of progress since our last update.
We are delighted to share impressive personnel, product and partnership updates.
Please help us in Welcoming Robbie LaBelle to Team Boosta!
“Former Nike And Apple Marketing Veteran Robbie LaBelle Joins Boosta Training as Chief Growth Officer” Yahoo Sports
Boosta Training is happy to announce the appointment of marketing veteran Robbie LaBelle, to the position of Boosta, Inc. Chief Growth Officer (CGO), effective immediately. An individual who is passionate about this mission, our technology and our service. Robbie is the perfect person to oversee and manage our influx of partners who all believe strongly in the value proposition and intend to invest heavily in building subscribers by training through Boosta.
LaBelle is a brand marketing leader with deep expertise in spearheading disruptive innovation and leading high-performing teams to deliver transformational growth for the world’s leading sports and technology brands.
LaBelle brings more than two decades of brand-building experience to Boosta from Apple, where he held various senior management positions leading global marketing, innovation, and brand transformation for Beats by Dr. Dre, the world’s leading headphone brand.
Prior to Apple, LaBelle spent twelve years at Nike in various regional, national and global brand marketing positions, including key roles as Brand Marketing Director Soccer, North America and Global Football Brand Marketing. LaBelle is a UCLA graduate where he was Men’s Soccer Captain and member of the US Men’s U20 World Cup Soccer Team.
Robbie’s contact information going forward will be:
Email: [email protected]
Phone: (310) 487-5554
“I was immediately attracted to the potential of Boosta as a platform for good in the world. We envision a marketplace that provides access to world-class teachers, coaches and mentors that are dedicated to helping people maximize their true human potential. I am thrilled to have the opportunity to join the Boosta team and build the brand’s momentum in the years to come.”
Robbie LaBelle
Boosta, Chief Growth Officer
Former Nike teammates reunite. In our last update, August ‘21, we announced the appointment of Joe Elsmore who after 30+ years of experience in the Soccer Industry as Nike Director North America Soccer Sports Marketing, joined the Boosta Team as Director of Sports Marketing.
While at Nike, Joe and Robbie worked hand-in-hand. Together, they led Nike’s Marketing efforts with the United States Soccer Federation, including campaigns for the 2011 Women’s World Cup, 2012 Olympic Games, and the 2014 Men’s World Cup. At the grassroots level, Joe and Robbie leveraged Nike’s sponsorship of US Youth Soccer, US Club Soccer, and ECNL to make Nike the most coveted brand partner at the grassroots level, bar none.
With an experienced team, deeply connected in soccer and a refined process, we are set to scale the soccer category with a strong network of partners.
Celebrating the Launch of our Newest Product Initiative & Massive Partnerships
“Duke Soccer Players to Have NIL Options Through Boosta’s Interactive Training Tools” SportTechie
Official Launch of the ‘Boosta Training Centers . Train 1-to-1 with a network of the best coaches at every stage of development- youth to professional.
As we continue to onboard some of the top coaches and trainers at nearly every level in soccer, we have made a strategic decision to launch a new “bundled” channel where we align our top trainers into what we believe will be the strongest network of trainers and offer unlimited access to all, for one low monthly fee of $14.99.
With the Boosta Training Centers we are now providing accessibility to a network of proven trainers to enhance the training experience for our passionate players and a tremendous value to the supportive parents.
Ground-breaking NIL Partnership. Head Coach John Kerr and student-athletes from the Duke University Men’s Soccer Team are the first partners associated with our College Soccer Training Center which we officially launched on April 19th.
Check out the Boosta College Training Center Launch Video here!
This partnership has far-reaching implications as we’ve unlocked the NCAA’s new Name, Image, Likeness (NIL) policy to allow current college players to generate income through our platform.
More college partnerships to come. Coach Kerr and the team are the start! We are already in conversations with additional collegiate partners to be added in the near future.
180 + Million Impressions. Our partnership announcement has received notable coverage from over 156 editorial mentions from int’l media outlets:
3X Guinness World Record Holder. Professional Soccer Freestyler Indi Cowie, our newest Boosta trainer, helped amplify the launch of the Youth Soccer Training Center with a custom version of our launch video that she released on her channels (855K IG and 595K TikTok followers).
Check out the Boosta Youth Training Center Launch Video featuring Olivia Moultrie here!
In addition to the PR push, we also launched our latest partnerships across all owned and partner social channels
Visitors to the Boosta App page are up 170%. We’ve captured lots of attention and a focused performance media plan is in place to drive even more energy.
Fundraising
Get involved. As you can see from the above updates, we continue to gain momentum. If you are planning on investing or know someone who might be interested in investing, please let us know so we do not close the current fundraising round without your involvement!
Last but not Least
Huge Thanks. Thank you for all your ongoing support!
Big Love. Much love to our families and friends- without you all, none of this would be possible.
Together. As one team, we’re bringing…1-TO-1 LEARNING TO EVERYONE…one subscription at a time!
